ConvertKit vs Sendinblue: Detailed Comparison for 2025

ConvertKit and Sendinblue (now Brevo) are both popular email marketing platforms, but they serve different audiences and use cases. ConvertKit focuses on creators and course sellers with intuitive automation and landing pages, while Sendinblue excels at transactional email, SMS, and multi-channel communication. Understanding their strengths will help you choose the right tool for your business.

Quick Verdict

Overall winner
Sendinblue
Better pricing
Sendinblue
More features
Sendinblue
For beginners
ConvertKit
E-commerce
ConvertKit

Feature Comparison

Feature ConvertKit Sendinblue
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$29/mo$25/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ“โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ—
ConvertKit
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

ConvertKit is best for creators, bloggers, and course sellers.

Try ConvertKit Free โ†’
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’

Which Should You Choose?

Choose ConvertKit ifโ€ฆ

  • You're a creator, blogger, or course seller looking for intuitive automation and landing page builders
  • You want a platform specifically designed with visual workflows and subscriber tagging in mind
  • You need built-in commerce features to sell digital products directly to your audience
Try ConvertKit โ†’

Choose Sendinblue ifโ€ฆ

  • You need a generous free tier with 100,000 subscribers and 300 free emails daily
  • You require SMS, WhatsApp, and multi-channel marketing capabilities beyond email
  • You need transactional email API and CRM functionality in one integrated platform
Try Sendinblue โ†’

Frequently Asked Questions

Is ConvertKit better than Sendinblue?

It depends on your needs. ConvertKit excels for creators with its intuitive automation and landing pages, while Sendinblue offers more comprehensive features including SMS, transactional email, and CRM in one platform. For most general use cases, Sendinblue provides better value, but ConvertKit may be better if you're a creator focused on email sequences and subscriber management.

Which is cheaper, ConvertKit or Sendinblue?

Sendinblue is more affordable overall. It offers a larger free tier with 100,000 subscribers compared to ConvertKit's 1,000, plus 300 free emails daily. Paid plans start at $25/month for Sendinblue versus $29/month for ConvertKit. However, pricing varies based on your subscriber count and specific needs.

Can I switch from Sendinblue to ConvertKit?

Yes, both platforms support email list imports and exports. You can export your subscribers from Sendinblue and import them into ConvertKit. However, you'll lose automation workflows and custom fields during the transfer, so plan your migration carefully and test thoroughly before switching your live campaigns.