ConvertKit and MailerLite are both popular freemium email marketing platforms, but they serve different audiences. ConvertKit targets creators and course sellers with advanced automation, while MailerLite appeals to budget-conscious small businesses. This comparison will help you determine which platform best fits your email marketing needs.
| Feature | ConvertKit | MailerLite |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $29/mo | $9/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✓ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✗ |
| Phone Support | ✗ | ✗ |
MailerLite is best for small businesses and freelancers on a budget.
Try MailerLite Free →Neither is universally better—it depends on your needs. ConvertKit excels for creators with advanced automation and commerce features, while MailerLite offers superior value for budget-conscious small businesses. MailerLite has higher customer satisfaction ratings, but ConvertKit provides more specialized creator tools.
MailerLite is significantly cheaper, starting at $9/month compared to ConvertKit's $29/month. Both offer free plans with 1,000 subscribers, but MailerLite's paid tier offers better value for cost-conscious users and small businesses.
Yes, both platforms support email list exports, making it possible to migrate your subscribers. Most email marketing tools allow CSV exports, so you can transfer your contacts to ConvertKit if needed. Review each platform's migration guides for a smooth transition.