ConvertKit and MailerLite are two popular freemium email marketing platforms, but they cater to different audiences. ConvertKit is purpose-built for creators and course sellers, while MailerLite targets budget-conscious small businesses and freelancers. This comparison will help you determine which platform aligns best with your goals and budget.
| Feature | ConvertKit | MailerLite |
|---|---|---|
| Starting Price (Paid) | $29/month | $9/month |
| Free Tier Limit | Up to 1,000 subscribers | Up to 1,000 subscribers |
| Key Strength | Visual automations, commerce features, sequences | Drag-drop editor, pop-ups, surveys, affordable pricing |
| G2 Rating | 4.4/5 | 4.6/5 |
| Trustpilot Rating | 3.2/5 | 4.5/5 |
It depends on your needs. ConvertKit excels for creators with advanced automation and commerce features, while MailerLite is superior for budget-conscious users who need simplicity. MailerLite has higher customer satisfaction ratings overall, but ConvertKit offers more specialized creator-focused functionality.
MailerLite is significantly cheaper, starting at $9/month compared to ConvertKit's $29/month. Both offer free tiers supporting up to 1,000 subscribers, but MailerLite provides better value for small businesses and those testing email marketing.
Yes, both platforms support contact list exports and imports. Most email marketing platforms allow CSV exports, making migration straightforward. However, you may need to manually recreate automations and sequences on your new platform, as these often don't transfer directly between systems.