ConvertKit and Moosend are both freemium email marketing platforms, but they cater to different audiences. ConvertKit focuses on creators and course sellers with built-in commerce features, while Moosend emphasizes affordability and unlimited emails for small businesses. Your choice depends on whether you prioritize creator-focused tools or low-cost scaling.
| Feature | ConvertKit | Moosend |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $29/mo | $9/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✓ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✗ | ✓ |
| E-commerce Integration | ✓ | ✗ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✗ |
| Phone Support | ✗ | ✗ |
Moosend is best for small businesses wanting unlimited emails at low cost.
Try Moosend Free →Neither is objectively 'better'—it depends on your needs. ConvertKit excels for creators with e-commerce needs and superior user experience, while Moosend wins on price and unlimited email sending. Moosend has higher ratings on G2 (4.7 vs 4.4) and Trustpilot (4.4 vs 3.2), suggesting strong overall satisfaction.
Moosend is significantly cheaper, starting at $9/month compared to ConvertKit's $29/month. Additionally, Moosend includes unlimited emails on all plans, while ConvertKit restricts email volume by tier. For budget-conscious small businesses, Moosend offers better value.
Yes, both platforms allow you to export your subscriber list, making migration possible. Most email marketing tools support CSV imports, so transferring your contacts and automation workflows between platforms is straightforward, though you may need to manually recreate complex automations.