ConvertKit vs Loops: Side-by-Side Comparison (2025)

Choosing between ConvertKit and Loops comes down to your specific use case. ConvertKit is built for creators, bloggers, and course sellers, while Loops targets SaaS companies sending product and lifecycle emails.

Quick Verdict

Overall winner
Loops
Better pricing
ConvertKit
More features
ConvertKit
For beginners
ConvertKit
E-commerce
ConvertKit

Feature Comparison

Feature ConvertKit Loops
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$29/mo$49/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ“โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
ConvertKit
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Loops
โ˜…โ˜…โ˜…โ˜…โ˜† 4.7/5
Our verdict

ConvertKit is best for creators, bloggers, and course sellers.

Try ConvertKit Free โ†’
Our verdict

Loops is best for SaaS companies sending product and lifecycle emails.

Try Loops Free โ†’

Which Should You Choose?

Choose ConvertKit ifโ€ฆ

  • You are primarily focused on creators, bloggers, and course sellers
  • You value visual automations
  • You prefer freemium pricing
Try ConvertKit โ†’

Choose Loops ifโ€ฆ

  • You are primarily focused on SaaS companies sending product and lifecycle emails
  • You value transactional email
  • You prefer freemium pricing
Try Loops โ†’

Frequently Asked Questions

Is ConvertKit better than Loops?

It depends on your use case. ConvertKit wins for creators, bloggers, and course sellers, while Loops is stronger for SaaS companies sending product and lifecycle emails.

Which is cheaper, ConvertKit or Loops?

ConvertKit starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Loops to ConvertKit?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.