ConvertKit vs HubSpot: Side-by-Side Comparison (2025)

Choosing between ConvertKit and HubSpot comes down to your specific use case. ConvertKit is built for creators, bloggers, and course sellers, while HubSpot targets businesses that want email and CRM in one platform.

Quick Verdict

Overall winner
ConvertKit
Better pricing
HubSpot
More features
HubSpot
For beginners
ConvertKit
E-commerce
ConvertKit

Feature Comparison

Feature ConvertKit HubSpot
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$29/mo$15/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ“โœ“
Landing Pagesโœ“โœ“
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ“โœ—
Transactional Emailโœ—โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ“
ConvertKit
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Our verdict

ConvertKit is best for creators, bloggers, and course sellers.

Try ConvertKit Free โ†’
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’

Which Should You Choose?

Choose ConvertKit ifโ€ฆ

  • You are primarily focused on creators, bloggers, and course sellers
  • You value visual automations
  • You prefer freemium pricing
Try ConvertKit โ†’

Choose HubSpot ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try HubSpot โ†’

Frequently Asked Questions

Is ConvertKit better than HubSpot?

It depends on your use case. ConvertKit wins for creators, bloggers, and course sellers, while HubSpot is stronger for businesses that want email and CRM in one platform.

Which is cheaper, ConvertKit or HubSpot?

HubSpot starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from HubSpot to ConvertKit?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.