ConvertKit vs Ghost: Side-by-Side Comparison (2025)

Choosing between ConvertKit and Ghost comes down to your specific use case. ConvertKit is built for creators, bloggers, and course sellers, while Ghost targets writers and creators running paid newsletter businesses.

Quick Verdict

Overall winner
ConvertKit
Better pricing
Ghost
More features
ConvertKit
For beginners
ConvertKit
E-commerce
ConvertKit

Feature Comparison

Feature ConvertKit Ghost
๐Ÿ’ฐ Pricing
Free Planโœ“โœ—
Starting Price$29/mo$9/mo
Free Trialโœ“โœ—
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ“โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ“
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
ConvertKit
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Our verdict

ConvertKit is best for creators, bloggers, and course sellers.

Try ConvertKit Free โ†’
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’

Which Should You Choose?

Choose ConvertKit ifโ€ฆ

  • You are primarily focused on creators, bloggers, and course sellers
  • You value visual automations
  • You prefer freemium pricing
Try ConvertKit โ†’

Choose Ghost ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try Ghost โ†’

Frequently Asked Questions

Is ConvertKit better than Ghost?

It depends on your use case. ConvertKit wins for creators, bloggers, and course sellers, while Ghost is stronger for writers and creators running paid newsletter businesses.

Which is cheaper, ConvertKit or Ghost?

Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Ghost to ConvertKit?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.