ConvertKit vs EmailOctopus: Side-by-Side Comparison (2025)

Choosing between ConvertKit and EmailOctopus comes down to your specific use case. ConvertKit is built for creators, bloggers, and course sellers, while EmailOctopus targets budget-conscious creators and small businesses.

Quick Verdict

Overall winner
ConvertKit
Better pricing
EmailOctopus
More features
ConvertKit
For beginners
ConvertKit
E-commerce
ConvertKit

Feature Comparison

Feature ConvertKit EmailOctopus
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$29/mo$9/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ“
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ“โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
ConvertKit
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
EmailOctopus
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
Our verdict

ConvertKit is best for creators, bloggers, and course sellers.

Try ConvertKit Free โ†’
Our verdict

EmailOctopus is best for budget-conscious creators and small businesses looking for simple and affordable email marketing solutions.

Try EmailOctopus Free โ†’

Which Should You Choose?

Choose ConvertKit ifโ€ฆ

  • You are primarily focused on creators, bloggers, and course sellers
  • You value visual automations
  • You prefer freemium pricing
Try ConvertKit โ†’

Choose EmailOctopus ifโ€ฆ

  • You are primarily focused on budget-conscious creators and small businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try EmailOctopus โ†’

Frequently Asked Questions

Is ConvertKit better than EmailOctopus?

It depends on your use case. ConvertKit wins for creators, bloggers, and course sellers, while EmailOctopus is stronger for budget-conscious creators and small businesses.

Which is cheaper, ConvertKit or EmailOctopus?

EmailOctopus starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from EmailOctopus to ConvertKit?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.