ConvertKit vs Drip: Side-by-Side Comparison (2025)

Choosing between ConvertKit and Drip comes down to your specific use case. Both are legitimate email marketing platforms, but they serve different audiences. ConvertKit is built for creators, bloggers, and course sellers, while Drip targets e-commerce businesses wanting deep store integration. This comparison covers the key differences so you can decide quickly.

Quick Verdict

Overall winner
ConvertKit
Better pricing
ConvertKit
More features
ConvertKit
For beginners
ConvertKit
E-commerce
Drip

Feature Comparison

FeatureConvertKitDrip
Starting price$29/mo$39/mo
Free planYesNo
Best forCreators, Bloggers, And Course SellersE-Commerce Businesses Wanting Deep Store Integration
Free subscriber limit1000N/A
G2 rating4.44.4

Which Should You Choose?

Choose ConvertKit if...

  • You are primarily focused on creators, bloggers, and course sellers
  • You value visual automations
  • You prefer freemium pricing
Try ConvertKit โ†’

Choose Drip if...

  • You are primarily focused on e-commerce businesses wanting deep store integration
  • You value e-commerce tracking
  • You prefer paid pricing
Try Drip โ†’

Frequently Asked Questions

Is ConvertKit better than Drip?

It depends on your use case. ConvertKit wins for creators, bloggers, and course sellers, while Drip is stronger for e-commerce businesses wanting deep store integration. Neither is objectively better โ€” the right choice depends on your specific needs.

Which is cheaper, ConvertKit or Drip?

ConvertKit starts at a lower price point ($29/mo vs $39/mo). However, pricing scales with subscriber count, so the total cost depends on your list size.

Can I switch from Drip to ConvertKit?

Yes, switching from Drip to ConvertKit is possible. Most platforms support CSV import/export for subscriber lists. Plan for some time to recreate automations and templates, as these rarely transfer directly between platforms.