ConvertKit and Drip are both established email marketing platforms founded in 2013, but they serve different audiences. ConvertKit targets creators, bloggers, and course sellers with a freemium model, while Drip focuses on e-commerce businesses with paid-only pricing and deep store integration. Understanding their distinct strengths will help you choose the right platform for your business.
| Feature | ConvertKit | Drip |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✗ |
| Starting Price | $29/mo | $39/mo |
| Free Trial | ✓ | ✗ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✓ |
| Landing Pages | ✓ | ✗ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✓ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✗ |
| Phone Support | ✗ | ✗ |
It depends on your needs. ConvertKit excels for creators with its freemium pricing and landing page builder, while Drip is superior for e-commerce with revenue tracking and SMS capabilities. Both have identical G2 ratings (4.4), though Drip has a slightly higher Trustpilot score (3.5 vs 3.2).
ConvertKit is significantly cheaper if you're starting out, offering a free tier for up to 1,000 subscribers. Drip has no free option and starts at $39/month, making ConvertKit the better choice for budget-conscious beginners.
Yes, both platforms support importing subscriber lists and email sequences. Most email marketing tools allow CSV exports, making migration straightforward. You'll need to recreate automations and custom segments in the new platform, so plan accordingly.