Choosing between Ghost and Benchmark Email comes down to your specific use case. Ghost is built for writers and creators running paid newsletter businesses, while Benchmark Email targets small businesses wanting an easy-to-use email platform.
| Feature | Benchmark Email | Ghost |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✗ |
| Starting Price | $13/mo | $9/mo |
| Free Trial | ✓ | ✗ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✗ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✓ | ✗ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✓ | ✗ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✓ |
| Remove Branding | ✗ | ✓ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
Benchmark Email is best for small businesses wanting an easy-to-use email platform.
Try Benchmark Email Free →Ghost is best for writers and creators running paid newsletter businesses.
Try Ghost Free →It depends on your use case. Ghost wins for writers and creators running paid newsletter businesses, while Benchmark Email is stronger for small businesses wanting an easy-to-use email platform.
Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.
Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.