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Drip Email Marketing Review: Complete Analysis & Verdict

Paid From $39/mo G2: 4.4★ 💰 15% recurring

Drip is a specialized email marketing platform designed specifically for e-commerce businesses, offering deep store integration and revenue tracking capabilities since 2013. It combines email marketing, SMS, and automation tools to help online retailers drive sales and customer engagement. The platform is best suited for e-commerce companies that prioritize store data integration and need detailed revenue attribution tracking.

Our verdict: Drip excels at e-commerce email marketing with strong revenue attribution, native store integrations, and a visual automation builder that makes campaign creation straightforward. However, the lack of a free tier and higher starting price point ($39/month) mean it's less accessible for small businesses testing email marketing, and its G2 rating of 4.4 suggests room for improvement in overall user satisfaction compared to some competitors.

Pros

  • Deep e-commerce integration with revenue attribution and product tracking capabilities
  • Visual automation builder makes creating complex workflows accessible without coding
  • SMS channel included alongside email for omnichannel campaigns
  • Advanced segmentation and onsite campaign tools for targeted customer engagement

Cons

  • No free tier option limits testing for budget-conscious or early-stage businesses
  • Lower Trustpilot rating (3.5) suggests potential customer satisfaction concerns
  • Higher entry price at $39/month may be expensive for small online sellers just starting out

Pricing

Drip starts at $39 USD per month with no free tier available, making it a paid-only platform from the beginning. Pricing scales based on subscriber count and features needed, but all plans include core e-commerce tools like revenue tracking and automation.

Who is Drip best for?

Drip is ideal for established e-commerce businesses that need sophisticated email automation tied directly to sales data and store behavior. Retailers selling on Shopify, WooCommerce, or other major platforms will benefit most from Drip's native integrations and revenue attribution features.

Key features

E-Commerce TrackingRevenue AttributionVisual Automation BuilderSmsSegmentationOnsite Campaigns

Frequently asked questions

Is Drip free?

No, Drip does not offer a free tier. The platform starts at $39 per month with no trial period, though you should verify current offers on their website. This paid-only model means you'll need to commit financially to test the platform before signing up.

What is Drip best used for?

Drip is purpose-built for e-commerce email marketing, particularly for online stores that want to track revenue, attribute sales to campaigns, and automate customer journeys based on purchase behavior. It's especially powerful for multi-channel campaigns combining email and SMS with detailed performance tracking.

Is Drip good for beginners?

Drip can work for beginners who are starting an online store, but the $39/month entry cost and lack of free trial make it a bigger commitment upfront. Beginners with limited budgets might first consider free email marketing tools before investing in Drip's more advanced e-commerce features.

Does Drip have an affiliate program?

Yes, Drip offers an affiliate program that provides 15% recurring commission on referrals. This means affiliates earn 15% of the monthly subscription fee for each referred customer for as long as they remain a subscriber, making it an attractive program for content creators and agencies.

Compare Drip with other tools

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