Sendinblue vs Zoho Campaigns: Side-by-Side Comparison (2025)

Choosing between Sendinblue and Zoho Campaigns comes down to your specific use case. Sendinblue is built for transactional email and SMS campaigns, while Zoho Campaigns targets Zoho users and budget-conscious businesses.

Quick Verdict

Overall winner
Sendinblue
Better pricing
Zoho Campaigns
More features
Sendinblue
For beginners
Sendinblue
E-commerce
Sendinblue

Feature Comparison

Feature Sendinblue Zoho Campaigns
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$25/mo$4/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ—โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ“โœ“
SMS Marketingโœ“โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ“
Phone Supportโœ—โœ“
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Zoho Campaigns
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’
Our verdict

Zoho Campaigns is best for Zoho users and budget-conscious businesses looking for a simple email marketing solution with automation and CRM integration.

Try Zoho Campaigns Free โ†’

Which Should You Choose?

Choose Sendinblue ifโ€ฆ

  • You are primarily focused on transactional email and SMS campaigns
  • You value 300 free emails/day
  • You prefer freemium pricing
Try Sendinblue โ†’

Choose Zoho Campaigns ifโ€ฆ

  • You are primarily focused on Zoho users and budget-conscious businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Zoho Campaigns โ†’

Frequently Asked Questions

Is Sendinblue better than Zoho Campaigns?

It depends on your use case. Sendinblue wins for transactional email and SMS campaigns, while Zoho Campaigns is stronger for Zoho users and budget-conscious businesses.

Which is cheaper, Sendinblue or Zoho Campaigns?

Zoho Campaigns starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Zoho Campaigns to Sendinblue?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.