Campaign Monitor and Sendinblue (now Brevo) are both established email marketing platforms, but they serve different business needs. Campaign Monitor focuses on design-driven campaigns for agencies, while Sendinblue excels as an all-in-one CRM with transactional email and SMS capabilities. This guide helps you choose the right tool based on your priorities.
| Feature | Sendinblue | Campaign Monitor |
|---|---|---|
| Free Tier | No free plan | Yes, up to 100,000 subscribers + 300 emails/day |
| Starting Price | $11/month | $0/month (free) or $25/month (paid) |
| Best For | Agencies managing multiple brands | Transactional email and SMS campaigns |
| Key Strengths | Multi-brand management, journey designer, template builder | SMS, WhatsApp, CRM, transactional API, all-in-one platform |
| G2 Rating | 4.1/5 | 4.5/5 |
It depends on your needs. Campaign Monitor excels for agencies with multi-brand management and design-focused workflows, while Sendinblue offers better overall value with its free tier, SMS/WhatsApp integration, and comprehensive CRM features. Sendinblue has higher ratings on both G2 (4.5 vs 4.1) and Trustpilot (4.3 vs 3.2).
Sendinblue is significantly cheaper for startups and small businesses, offering a free plan with up to 100,000 subscribers and 300 emails per day. Campaign Monitor requires payment starting at $11/month with no free option. For larger businesses, pricing depends on subscriber count, but Sendinblue typically remains more economical.
Yes, you can migrate your subscriber lists and campaigns between platforms. Both tools support contact imports and exports through standard formats like CSV. Most features are portable, though you'll need to recreate custom automations and redesign templates, as workflow structures differ between the platforms.