Sendinblue vs SendGrid: Side-by-Side Comparison (2025)

Choosing between Sendinblue and SendGrid comes down to your specific use case. Sendinblue is built for transactional email and SMS campaigns, while SendGrid targets developers and high-volume senders.

Quick Verdict

Overall winner
Sendinblue
Better pricing
SendGrid
More features
Sendinblue
For beginners
Sendinblue
E-commerce
Sendinblue

Feature Comparison

Feature SendGrid Sendinblue
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$20/mo$25/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ“โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ“
Phone Supportโœ“โœ—
SendGrid
โ˜…โ˜…โ˜…โ˜…โ˜† 4.0/5
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

SendGrid is best for developers and high-volume senders who require reliable transactional email services with advanced automation and analytics capabilities.

Try SendGrid Free โ†’
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’

Which Should You Choose?

Choose SendGrid ifโ€ฆ

  • You are primarily focused on transactional email and SMS campaigns
  • You value 300 free emails/day
  • You prefer freemium pricing
Try SendGrid โ†’

Choose Sendinblue ifโ€ฆ

  • You are primarily focused on developers and high-volume senders
  • You value transactional email
  • You prefer freemium pricing
Try Sendinblue โ†’

Frequently Asked Questions

Is Sendinblue better than SendGrid?

It depends on your use case. Sendinblue wins for transactional email and SMS campaigns, while SendGrid is stronger for developers and high-volume senders.

Which is cheaper, Sendinblue or SendGrid?

SendGrid starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from SendGrid to Sendinblue?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.