Both Moosend and Sendinblue (now Brevo) are popular freemium email marketing platforms, but they serve different business needs. Moosend excels at unlimited email campaigns with powerful automation, while Sendinblue focuses on omnichannel communication including SMS, WhatsApp, and transactional email. Understanding their differences will help you choose the right tool for your business.
| Feature | Moosend | Sendinblue |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✓ | ✓ |
| Starting Price | $9/mo | $25/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✗ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✓ | ✗ |
| Built-in CRM | ✗ | ✓ |
| SMS Marketing | ✗ | ✓ |
| A/B Testing | ✓ | ✗ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✓ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✓ |
| Phone Support | ✗ | ✗ |
Moosend is best for small businesses wanting unlimited emails at low cost.
Try Moosend Free →Neither is objectively better—it depends on your needs. Moosend wins for budget-conscious email-only campaigns with unlimited sends, while Sendinblue excels if you need omnichannel marketing (SMS, WhatsApp) or transactional email capabilities. Sendinblue's free tier is significantly more generous with 100,000 subscribers vs. Moosend's 1,000.
Moosend is cheaper at $9/month compared to Sendinblue's $25/month. However, Sendinblue's free tier supports 100,000 subscribers (vs. 1,000 on Moosend), making it more cost-effective for growing businesses that don't need paid features yet. Compare your subscriber count and feature needs to determine the true cost.
Yes, both platforms support list imports and exports, making migration straightforward. Most email marketing tools allow you to export your contacts and import them into another platform. However, you'll need to recreate automation workflows and email templates, as these typically don't transfer between platforms.