Zoho Campaigns vs Mailgun: Side-by-Side Comparison (2025)

Choosing between Zoho Campaigns and Mailgun comes down to your specific use case. Zoho Campaigns is built for Zoho users and budget-conscious businesses, while Mailgun targets developers sending transactional and bulk email via API.

Quick Verdict

Overall winner
Zoho Campaigns
Better pricing
Zoho Campaigns
More features
Zoho Campaigns
For beginners
Zoho Campaigns
E-commerce
Zoho Campaigns

Feature Comparison

Feature Mailgun Zoho Campaigns
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$4/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ—โœ“
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ“
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ“
Mailgun
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Zoho Campaigns
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Our verdict

Mailgun is best for developers sending transactional and bulk email via API.

Try Mailgun Free โ†’
Our verdict

Zoho Campaigns is best for Zoho users and budget-conscious businesses looking for a simple email marketing solution with automation and CRM integration.

Try Zoho Campaigns Free โ†’

Which Should You Choose?

Choose Mailgun ifโ€ฆ

  • You are primarily focused on Zoho users and budget-conscious businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Mailgun โ†’

Choose Zoho Campaigns ifโ€ฆ

  • You are primarily focused on developers sending transactional and bulk email via API
  • You value email api
  • You prefer freemium pricing
Try Zoho Campaigns โ†’

Frequently Asked Questions

Is Zoho Campaigns better than Mailgun?

It depends on your use case. Zoho Campaigns wins for Zoho users and budget-conscious businesses, while Mailgun is stronger for developers sending transactional and bulk email via API.

Which is cheaper, Zoho Campaigns or Mailgun?

Zoho Campaigns starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Mailgun to Zoho Campaigns?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.