Sendinblue vs Mailgun: Side-by-Side Comparison (2025)

Choosing between Sendinblue and Mailgun comes down to your specific use case. Sendinblue is built for transactional email and SMS campaigns, while Mailgun targets developers sending transactional and bulk email via API.

Quick Verdict

Overall winner
Sendinblue
Better pricing
Mailgun
More features
Sendinblue
For beginners
Sendinblue
E-commerce
Sendinblue

Feature Comparison

Feature Mailgun Sendinblue
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$25/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ—โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ—
Mailgun
โ˜…โ˜…โ˜…โ˜…โ˜† 4.3/5
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

Mailgun is best for developers sending transactional and bulk email via API.

Try Mailgun Free โ†’
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’

Which Should You Choose?

Choose Mailgun ifโ€ฆ

  • You are primarily focused on transactional email and SMS campaigns
  • You value 300 free emails/day
  • You prefer freemium pricing
Try Mailgun โ†’

Choose Sendinblue ifโ€ฆ

  • You are primarily focused on developers sending transactional and bulk email via API
  • You value email api
  • You prefer freemium pricing
Try Sendinblue โ†’

Frequently Asked Questions

Is Sendinblue better than Mailgun?

It depends on your use case. Sendinblue wins for transactional email and SMS campaigns, while Mailgun is stronger for developers sending transactional and bulk email via API.

Which is cheaper, Sendinblue or Mailgun?

Mailgun starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Mailgun to Sendinblue?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.