MailerLite vs Sendinblue: Detailed Comparison for 2025

MailerLite and Sendinblue (now Brevo) are two popular email marketing platforms serving different business needs. MailerLite focuses on simplicity and ease-of-use for small businesses and freelancers, while Sendinblue emphasizes multi-channel communications with SMS, WhatsApp, and transactional email capabilities. Choosing between them depends on your budget, feature requirements, and whether you need advanced CRM functionality.

Quick Verdict

Overall winner
MailerLite
Better pricing
Sendinblue
More features
Sendinblue
For beginners
MailerLite
E-commerce
MailerLite

Feature Comparison

Feature MailerLite Sendinblue
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$9/mo$25/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ“โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ—
MailerLite
โ˜…โ˜…โ˜…โ˜…โ˜† 4.6/5
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

MailerLite is best for small businesses and freelancers on a budget.

Try MailerLite Free โ†’
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’

Which Should You Choose?

Choose MailerLite ifโ€ฆ

  • You're a small business or freelancer prioritizing ease-of-use and affordability
  • You need landing pages, pop-ups, and surveys built into your email platform
  • You want the lowest entry price for paid plans ($9/month)
Try MailerLite โ†’

Choose Sendinblue ifโ€ฆ

  • You need SMS and WhatsApp messaging alongside email marketing
  • You require a robust free tier that supports up to 100,000 subscribers
  • You need transactional email capabilities and integrated CRM functionality
Try Sendinblue โ†’

Frequently Asked Questions

Is MailerLite better than Sendinblue?

It depends on your needs. MailerLite is better for beginners and small e-commerce businesses that prioritize simplicity and built-in tools like landing pages. Sendinblue excels if you need multi-channel communication (SMS, WhatsApp) and transactional email with a generous free tier for high-volume senders.

Which is cheaper, MailerLite or Sendinblue?

For paid plans, MailerLite is cheaper at $9/month vs. Sendinblue's $25/month. However, Sendinblue offers a significantly more generous free tier with 100,000 subscribers and 300 free emails daily, making it the better choice if you want to avoid paid plans entirely.

Can I switch from Sendinblue to MailerLite?

Yes, both platforms support subscriber list exports and imports. Most email marketing platforms allow you to export your contacts in standard formats (CSV). You can then import your list into MailerLite, though you may need to re-setup your campaigns and automations manually.