Substack vs Loops: Side-by-Side Comparison (2025)

Choosing between Substack and Loops comes down to your specific use case. Substack is built for writers monetising directly from subscribers, while Loops targets SaaS companies sending product and lifecycle emails.

Quick Verdict

Overall winner
Loops
Better pricing
Substack
More features
Substack
For beginners
Substack
E-commerce
Substack

Feature Comparison

Feature Loops Substack
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$49/moFree
Free Trialโœ“โœ—
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
Loops
โ˜…โ˜…โ˜…โ˜…โ˜† 4.7/5
Substack
โ˜…โ˜…โ˜…โ˜…โ˜† 4.0/5
Our verdict

Loops is best for SaaS companies sending product and lifecycle emails.

Try Loops Free โ†’
Our verdict

Substack is best for writers monetising directly from subscribers.

Try Substack Free โ†’

Which Should You Choose?

Choose Loops ifโ€ฆ

  • You are primarily focused on writers monetising directly from subscribers
  • You value paid subscriptions
  • You prefer revenue-share pricing
Try Loops โ†’

Choose Substack ifโ€ฆ

  • You are primarily focused on SaaS companies sending product and lifecycle emails
  • You value transactional email
  • You prefer freemium pricing
Try Substack โ†’

Frequently Asked Questions

Is Substack better than Loops?

It depends on your use case. Substack wins for writers monetising directly from subscribers, while Loops is stronger for SaaS companies sending product and lifecycle emails.

Which is cheaper, Substack or Loops?

Substack starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Loops to Substack?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.