Sendinblue vs Loops: Side-by-Side Comparison (2025)

Choosing between Sendinblue and Loops comes down to your specific use case. Sendinblue is built for transactional email and SMS campaigns, while Loops targets SaaS companies sending product and lifecycle emails.

Quick Verdict

Overall winner
Loops
Better pricing
Sendinblue
More features
Sendinblue
For beginners
Sendinblue
E-commerce
Sendinblue

Feature Comparison

Feature Loops Sendinblue
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$49/mo$25/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ—
Loops
โ˜…โ˜…โ˜…โ˜…โ˜† 4.7/5
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

Loops is best for SaaS companies sending product and lifecycle emails.

Try Loops Free โ†’
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’

Which Should You Choose?

Choose Loops ifโ€ฆ

  • You are primarily focused on transactional email and SMS campaigns
  • You value 300 free emails/day
  • You prefer freemium pricing
Try Loops โ†’

Choose Sendinblue ifโ€ฆ

  • You are primarily focused on SaaS companies sending product and lifecycle emails
  • You value transactional email
  • You prefer freemium pricing
Try Sendinblue โ†’

Frequently Asked Questions

Is Sendinblue better than Loops?

It depends on your use case. Sendinblue wins for transactional email and SMS campaigns, while Loops is stronger for SaaS companies sending product and lifecycle emails.

Which is cheaper, Sendinblue or Loops?

Sendinblue starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Loops to Sendinblue?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.