Substack vs HubSpot: Side-by-Side Comparison (2025)

Choosing between Substack and HubSpot comes down to your specific use case. Substack is built for writers monetising directly from subscribers, while HubSpot targets businesses that want email and CRM in one platform.

Quick Verdict

Overall winner
HubSpot
Better pricing
Substack
More features
HubSpot
For beginners
Substack
E-commerce
Substack

Feature Comparison

Feature HubSpot Substack
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/moFree
Free Trialโœ“โœ—
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ“โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ“โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ—
Phone Supportโœ“โœ—
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Substack
โ˜…โ˜…โ˜…โ˜…โ˜† 4.0/5
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’
Our verdict

Substack is best for writers monetising directly from subscribers.

Try Substack Free โ†’

Which Should You Choose?

Choose HubSpot ifโ€ฆ

  • You are primarily focused on writers monetising directly from subscribers
  • You value paid subscriptions
  • You prefer revenue-share pricing
Try HubSpot โ†’

Choose Substack ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try Substack โ†’

Frequently Asked Questions

Is Substack better than HubSpot?

It depends on your use case. Substack wins for writers monetising directly from subscribers, while HubSpot is stronger for businesses that want email and CRM in one platform.

Which is cheaper, Substack or HubSpot?

Substack starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from HubSpot to Substack?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.