Sendinblue vs HubSpot: Side-by-Side Comparison (2025)

Choosing between Sendinblue and HubSpot comes down to your specific use case. Sendinblue is built for transactional email and SMS campaigns, while HubSpot targets businesses that want email and CRM in one platform.

Quick Verdict

Overall winner
Sendinblue
Better pricing
HubSpot
More features
HubSpot
For beginners
Sendinblue
E-commerce
Sendinblue

Feature Comparison

Feature HubSpot Sendinblue
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$15/mo$25/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ“โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ“โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ—โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ“
Phone Supportโœ“โœ—
HubSpot
โ˜…โ˜…โ˜…โ˜…โ˜† 4.4/5
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

HubSpot is best for businesses that want email and CRM in one platform.

Try HubSpot Free โ†’
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’

Which Should You Choose?

Choose HubSpot ifโ€ฆ

  • You are primarily focused on transactional email and SMS campaigns
  • You value 300 free emails/day
  • You prefer freemium pricing
Try HubSpot โ†’

Choose Sendinblue ifโ€ฆ

  • You are primarily focused on businesses that want email and CRM in one platform
  • You value drag-drop editor
  • You prefer freemium pricing
Try Sendinblue โ†’

Frequently Asked Questions

Is Sendinblue better than HubSpot?

It depends on your use case. Sendinblue wins for transactional email and SMS campaigns, while HubSpot is stronger for businesses that want email and CRM in one platform.

Which is cheaper, Sendinblue or HubSpot?

HubSpot starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from HubSpot to Sendinblue?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.