Choosing between Substack and Ghost comes down to your specific use case. Substack is built for writers monetising directly from subscribers, while Ghost targets writers and creators running paid newsletter businesses.
| Feature | Ghost | Substack |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $9/mo | Free |
| Free Trial | ✗ | ✗ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✗ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✗ | ✗ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✓ | ✗ |
| Remove Branding | ✓ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✗ | ✗ |
| Phone Support | ✗ | ✗ |
Ghost is best for writers and creators running paid newsletter businesses.
Try Ghost Free →It depends on your use case. Substack wins for writers monetising directly from subscribers, while Ghost is stronger for writers and creators running paid newsletter businesses.
Substack starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.
Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.