Sendinblue vs Ghost: Side-by-Side Comparison (2025)

Choosing between Sendinblue and Ghost comes down to your specific use case. Sendinblue is built for transactional email and SMS campaigns, while Ghost targets writers and creators running paid newsletter businesses.

Quick Verdict

Overall winner
Sendinblue
Better pricing
Ghost
More features
Sendinblue
For beginners
Sendinblue
E-commerce
Sendinblue

Feature Comparison

Feature Ghost Sendinblue
๐Ÿ’ฐ Pricing
Free Planโœ—โœ“
Starting Price$9/mo$25/mo
Free Trialโœ—โœ“
โš™๏ธ Features
Email Automationโœ—โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ“โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ—
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’

Which Should You Choose?

Choose Ghost ifโ€ฆ

  • You are primarily focused on transactional email and SMS campaigns
  • You value 300 free emails/day
  • You prefer freemium pricing
Try Ghost โ†’

Choose Sendinblue ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try Sendinblue โ†’

Frequently Asked Questions

Is Sendinblue better than Ghost?

It depends on your use case. Sendinblue wins for transactional email and SMS campaigns, while Ghost is stronger for writers and creators running paid newsletter businesses.

Which is cheaper, Sendinblue or Ghost?

Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Ghost to Sendinblue?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.