Sendinblue vs EmailOctopus: Side-by-Side Comparison (2025)

Choosing between Sendinblue and EmailOctopus comes down to your specific use case. Sendinblue is built for transactional email and SMS campaigns, while EmailOctopus targets budget-conscious creators and small businesses.

Quick Verdict

Overall winner
Sendinblue
Better pricing
EmailOctopus
More features
Sendinblue
For beginners
Sendinblue
E-commerce
Sendinblue

Feature Comparison

Feature EmailOctopus Sendinblue
๐Ÿ’ฐ Pricing
Free Planโœ“โœ“
Starting Price$9/mo$25/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ—โœ—
Landing Pagesโœ“โœ—
Built-in CRMโœ—โœ“
SMS Marketingโœ—โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ“
Phone Supportโœ—โœ—
EmailOctopus
โ˜…โ˜…โ˜…โ˜…โ˜† 4.2/5
Sendinblue
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Our verdict

EmailOctopus is best for budget-conscious creators and small businesses looking for simple and affordable email marketing solutions.

Try EmailOctopus Free โ†’
Our verdict

Sendinblue is best for transactional email and SMS campaigns.

Try Sendinblue Free โ†’

Which Should You Choose?

Choose EmailOctopus ifโ€ฆ

  • You are primarily focused on transactional email and SMS campaigns
  • You value 300 free emails/day
  • You prefer freemium pricing
Try EmailOctopus โ†’

Choose Sendinblue ifโ€ฆ

  • You are primarily focused on budget-conscious creators and small businesses
  • You value drag-drop editor
  • You prefer freemium pricing
Try Sendinblue โ†’

Frequently Asked Questions

Is Sendinblue better than EmailOctopus?

It depends on your use case. Sendinblue wins for transactional email and SMS campaigns, while EmailOctopus is stronger for budget-conscious creators and small businesses.

Which is cheaper, Sendinblue or EmailOctopus?

EmailOctopus starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from EmailOctopus to Sendinblue?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.