ConvertKit vs Campaign Monitor: Side-by-Side Comparison (2025)

Choosing between ConvertKit and Campaign Monitor comes down to your specific use case. Both are legitimate email marketing platforms, but they serve different audiences. ConvertKit is built for creators, bloggers, and course sellers, while Campaign Monitor targets agencies and teams managing multiple brands. This comparison covers the key differences so you can decide quickly.

Quick Verdict

Overall winner
ConvertKit
Better pricing
Campaign Monitor
More features
ConvertKit
For beginners
ConvertKit
E-commerce
ConvertKit

Feature Comparison

FeatureConvertKitCampaign Monitor
Starting price$29/mo$11/mo
Free planYesNo
Best forCreators, Bloggers, And Course SellersAgencies And Teams Managing Multiple Brands
Free subscriber limit1000N/A
G2 rating4.44.1

Which Should You Choose?

Choose ConvertKit if...

  • You are primarily focused on creators, bloggers, and course sellers
  • You value visual automations
  • You prefer freemium pricing
Try ConvertKit โ†’

Choose Campaign Monitor if...

  • You are primarily focused on agencies and teams managing multiple brands
  • You value template builder
  • You prefer paid pricing
Try Campaign Monitor โ†’

Frequently Asked Questions

Is ConvertKit better than Campaign Monitor?

It depends on your use case. ConvertKit wins for creators, bloggers, and course sellers, while Campaign Monitor is stronger for agencies and teams managing multiple brands. Neither is objectively better โ€” the right choice depends on your specific needs.

Which is cheaper, ConvertKit or Campaign Monitor?

Campaign Monitor starts at a lower price point ($11/mo vs $29/mo). However, pricing scales with subscriber count, so the total cost depends on your list size.

Can I switch from Campaign Monitor to ConvertKit?

Yes, switching from Campaign Monitor to ConvertKit is possible. Most platforms support CSV import/export for subscriber lists. Plan for some time to recreate automations and templates, as these rarely transfer directly between platforms.