Both MailerLite and Constant Contact are established email marketing platforms, but they serve different business needs and budgets. MailerLite offers a generous free tier ideal for startups and small businesses, while Constant Contact focuses on nonprofits and local businesses with paid plans. This comparison will help you determine which tool aligns best with your marketing goals and budget.
| Feature | Constant Contact | MailerLite |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $12/mo | $9/mo |
| Free Trial | ✗ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✗ | ✓ |
| Visual Workflow Builder | ✗ | ✗ |
| Landing Pages | ✗ | ✓ |
| Built-in CRM | ✗ | ✗ |
| SMS Marketing | ✓ | ✗ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✓ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
Constant Contact is best for nonprofits and local businesses.
Try Constant Contact Free →MailerLite is best for small businesses and freelancers on a budget.
Try MailerLite Free →MailerLite generally offers better value for small businesses and beginners due to its generous free tier and lower pricing. However, Constant Contact may be preferable if you specifically need SMS marketing and event management features. The best choice depends on your specific feature requirements and budget.
MailerLite is significantly cheaper, starting at $9/month compared to Constant Contact's $12/month. More importantly, MailerLite offers a free plan for up to 1,000 subscribers, while Constant Contact has no free tier. This makes MailerLite the clear winner for budget-conscious businesses.
Yes, both platforms support list imports and exports, making migration relatively straightforward. Most email marketing platforms can import CSV files or connect via integrations, though you'll need to manually recreate automation workflows and templates in your new platform.