Campaign Monitor vs Loops: Side-by-Side Comparison (2025)

Choosing between Campaign Monitor and Loops comes down to your specific use case. Campaign Monitor is built for agencies and teams managing multiple brands, while Loops targets SaaS companies sending product and lifecycle emails.

Quick Verdict

Overall winner
Loops
Better pricing
Campaign Monitor
More features
Campaign Monitor
For beginners
Loops
E-commerce
Campaign Monitor

Feature Comparison

Feature Campaign Monitor Loops
๐Ÿ’ฐ Pricing
Free Planโœ—โœ“
Starting Price$11/mo$49/mo
Free Trialโœ—โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
Campaign Monitor
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Loops
โ˜…โ˜…โ˜…โ˜…โ˜† 4.7/5
Our verdict

Campaign Monitor is best for agencies and teams managing multiple brands.

Try Campaign Monitor Free โ†’
Our verdict

Loops is best for SaaS companies sending product and lifecycle emails.

Try Loops Free โ†’

Which Should You Choose?

Choose Campaign Monitor ifโ€ฆ

  • You are primarily focused on agencies and teams managing multiple brands
  • You value template builder
  • You prefer paid pricing
Try Campaign Monitor โ†’

Choose Loops ifโ€ฆ

  • You are primarily focused on SaaS companies sending product and lifecycle emails
  • You value transactional email
  • You prefer freemium pricing
Try Loops โ†’

Frequently Asked Questions

Is Campaign Monitor better than Loops?

It depends on your use case. Campaign Monitor wins for agencies and teams managing multiple brands, while Loops is stronger for SaaS companies sending product and lifecycle emails.

Which is cheaper, Campaign Monitor or Loops?

Campaign Monitor starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Loops to Campaign Monitor?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.