Campaign Monitor vs Ghost: Side-by-Side Comparison (2025)

Choosing between Campaign Monitor and Ghost comes down to your specific use case. Campaign Monitor is built for agencies and teams managing multiple brands, while Ghost targets writers and creators running paid newsletter businesses.

Quick Verdict

Overall winner
Campaign Monitor
Better pricing
Ghost
More features
Campaign Monitor
For beginners
Ghost
E-commerce
Campaign Monitor

Feature Comparison

Feature Campaign Monitor Ghost
๐Ÿ’ฐ Pricing
Free Planโœ—โœ—
Starting Price$11/mo$9/mo
Free Trialโœ—โœ—
โš™๏ธ Features
Email Automationโœ“โœ—
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ—โœ—
SMS Marketingโœ—โœ—
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ—
Transactional Emailโœ“โœ“
Remove Brandingโœ—โœ“
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ—โœ—
Phone Supportโœ—โœ—
Campaign Monitor
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Ghost
โ˜…โ˜…โ˜…โ˜…โ˜† 4.1/5
Our verdict

Campaign Monitor is best for agencies and teams managing multiple brands.

Try Campaign Monitor Free โ†’
Our verdict

Ghost is best for writers and creators running paid newsletter businesses.

Try Ghost Free โ†’

Which Should You Choose?

Choose Campaign Monitor ifโ€ฆ

  • You are primarily focused on agencies and teams managing multiple brands
  • You value template builder
  • You prefer paid pricing
Try Campaign Monitor โ†’

Choose Ghost ifโ€ฆ

  • You are primarily focused on writers and creators running paid newsletter businesses
  • You value newsletter
  • You prefer flat-rate pricing
Try Ghost โ†’

Frequently Asked Questions

Is Campaign Monitor better than Ghost?

It depends on your use case. Campaign Monitor wins for agencies and teams managing multiple brands, while Ghost is stronger for writers and creators running paid newsletter businesses.

Which is cheaper, Campaign Monitor or Ghost?

Ghost starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Ghost to Campaign Monitor?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.