Drip and Campaign Monitor are two established email marketing platforms with different strengths. Drip excels at e-commerce automation and store integration, while Campaign Monitor focuses on beautiful design and multi-brand management. Choosing between them depends on your business type and specific feature needs.
| Feature | Campaign Monitor | Drip |
|---|---|---|
| Starting Price | $39/month | $11/month |
| Best For | E-commerce businesses with deep store integration | Agencies and teams managing multiple brands |
| Key Strengths | E-commerce tracking, revenue attribution, visual automation, SMS | Template design, multi-brand management, journey designer, transactional email |
| G2 Rating | 4.4/5 | 4.1/5 |
| Affiliate Program | 15% recurring commission | Variable commission |
It depends on your needs. Drip is better for e-commerce businesses needing advanced automation and revenue tracking, earning a higher G2 rating (4.4 vs 4.1). Campaign Monitor excels for agencies managing multiple brands with lower pricing and superior design tools. Neither is universally 'better'—it's about fit.
Campaign Monitor is significantly cheaper, starting at $11/month compared to Drip's $39/month. This makes Campaign Monitor the better choice for budget-conscious businesses or those just starting email marketing. However, Drip's higher price reflects its e-commerce-specific features.
Yes, both platforms typically support importing contact lists and email templates. The migration process is relatively straightforward, though you may need to recreate automation workflows since each platform has different automation builders. Most users report the switch takes a few hours to a day depending on complexity.