Drip vs Campaign Monitor: Complete Comparison for 2025

Drip and Campaign Monitor are two established email marketing platforms with different strengths. Drip excels at e-commerce automation and store integration, while Campaign Monitor focuses on beautiful design and multi-brand management. Choosing between them depends on your business type and specific feature needs.

Quick Verdict

Overall winner
Drip
Better pricing
Campaign Monitor
More features
Drip
For beginners
Campaign Monitor
E-commerce
Drip

Feature Comparison

Feature Campaign Monitor Drip
πŸ’° Pricing
Free Planβœ—βœ—
Starting Price$11/mo$39/mo
Free Trialβœ—βœ—
βš™οΈ Features
Email Automationβœ“βœ“
Visual Workflow Builderβœ“βœ“
Landing Pagesβœ—βœ—
Built-in CRMβœ—βœ—
SMS Marketingβœ—βœ“
A/B Testingβœ—βœ—
E-commerce Integrationβœ—βœ“
Transactional Emailβœ“βœ—
Remove Brandingβœ—βœ—
πŸ€– AI Features
AI Subject Linesβœ—βœ—
AI Send-Time Optimisationβœ—βœ—
πŸ›Ž Support
Email Supportβœ“βœ“
Live Chatβœ—βœ—
Phone Supportβœ—βœ—
Campaign Monitor
β˜…β˜…β˜…β˜…β˜† 4.1/5
Drip
β˜…β˜…β˜…β˜…β˜† 4.4/5
Our verdict

Campaign Monitor is best for agencies and teams managing multiple brands.

Try Campaign Monitor Free β†’
Our verdict

Drip is best for e-commerce businesses wanting deep store integration.

Try Drip Free β†’

Which Should You Choose?

Choose Campaign Monitor if…

  • You run an e-commerce store and need deep payment processor integration and revenue tracking
  • You want SMS marketing built into your email platform
  • You need advanced automation with visual workflow builders for complex customer journeys
Try Campaign Monitor β†’

Choose Drip if…

  • You're looking for the lowest starting price and want to minimize initial investment
  • You manage multiple client accounts or brands under one dashboard
  • You prioritize beautiful email templates and design-focused features over e-commerce functionality
Try Drip β†’

Frequently Asked Questions

Is Drip better than Campaign Monitor?

It depends on your needs. Drip is better for e-commerce businesses needing advanced automation and revenue tracking, earning a higher G2 rating (4.4 vs 4.1). Campaign Monitor excels for agencies managing multiple brands with lower pricing and superior design tools. Neither is universally 'better'β€”it's about fit.

Which is cheaper, Drip or Campaign Monitor?

Campaign Monitor is significantly cheaper, starting at $11/month compared to Drip's $39/month. This makes Campaign Monitor the better choice for budget-conscious businesses or those just starting email marketing. However, Drip's higher price reflects its e-commerce-specific features.

Can I switch from Campaign Monitor to Drip?

Yes, both platforms typically support importing contact lists and email templates. The migration process is relatively straightforward, though you may need to recreate automation workflows since each platform has different automation builders. Most users report the switch takes a few hours to a day depending on complexity.