Choosing between ActiveCampaign and Zoho Campaigns comes down to your specific use case. ActiveCampaign is built for businesses needing advanced automation and CRM, while Zoho Campaigns targets Zoho users and budget-conscious businesses.
| Feature | ActiveCampaign | Zoho Campaigns |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $15/mo | $4/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✓ | ✓ |
| SMS Marketing | ✓ | ✗ |
| A/B Testing | ✗ | ✓ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Phone Support | ✓ | ✓ |
ActiveCampaign is best for businesses needing advanced automation and CRM.
Try ActiveCampaign Free →Zoho Campaigns is best for Zoho users and budget-conscious businesses looking for a simple email marketing solution with automation and CRM integration.
Try Zoho Campaigns Free →It depends on your use case. ActiveCampaign wins for businesses needing advanced automation and CRM, while Zoho Campaigns is stronger for Zoho users and budget-conscious businesses.
Zoho Campaigns starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.
Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.