ActiveCampaign and Sendinblue (now Brevo) are both powerful email marketing platforms, but they serve different business needs. ActiveCampaign excels in advanced automation and CRM integration, while Sendinblue offers a generous free tier and strong transactional email capabilities. This guide compares their features, pricing, and performance to help you choose the right tool.
| Feature | ActiveCampaign | Sendinblue |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $15/mo | $25/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✗ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✓ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Phone Support | ✓ | ✗ |
ActiveCampaign is best for businesses needing advanced automation and CRM.
Try ActiveCampaign Free →It depends on your needs. ActiveCampaign offers superior automation and lead scoring, making it better for complex marketing workflows. Sendinblue excels at transactional email and offers better value for beginners with its free tier. Choose based on your priorities.
Sendinblue is cheaper overall due to its free tier offering 300 emails/day and support for 100,000 contacts at no cost. ActiveCampaign has no free tier and starts at $15/month, but includes more advanced features. For budget-conscious startups, Sendinblue wins.
Yes, both platforms support data export and import. You can migrate your contact lists, though automation workflows and complex configurations will need to be recreated in ActiveCampaign. Plan for some setup time during the transition.