ActiveCampaign vs Privy: Side-by-Side Comparison (2025)

Choosing between ActiveCampaign and Privy comes down to your specific use case. ActiveCampaign is built for businesses needing advanced automation and CRM, while Privy targets Shopify stores wanting email, SMS, and popups in one tool.

Quick Verdict

Overall winner
Privy
Better pricing
ActiveCampaign
More features
ActiveCampaign
For beginners
Privy
E-commerce
ActiveCampaign

Feature Comparison

Feature ActiveCampaign Privy
๐Ÿ’ฐ Pricing
Free Planโœ—โœ“
Starting Price$15/mo$30/mo
Free Trialโœ“โœ“
โš™๏ธ Features
Email Automationโœ“โœ“
Visual Workflow Builderโœ“โœ—
Landing Pagesโœ—โœ—
Built-in CRMโœ“โœ—
SMS Marketingโœ“โœ“
A/B Testingโœ—โœ—
E-commerce Integrationโœ—โœ“
Transactional Emailโœ—โœ—
Remove Brandingโœ—โœ—
๐Ÿค– AI Features
AI Subject Linesโœ—โœ—
AI Send-Time Optimisationโœ—โœ—
๐Ÿ›Ž Support
Email Supportโœ“โœ“
Live Chatโœ“โœ“
Phone Supportโœ“โœ—
ActiveCampaign
โ˜…โ˜…โ˜…โ˜…โ˜† 4.5/5
Privy
โ˜…โ˜…โ˜…โ˜…โ˜† 4.6/5
Our verdict

ActiveCampaign is best for businesses needing advanced automation and CRM.

Try ActiveCampaign Free โ†’
Our verdict

Privy is best for Shopify stores wanting email, SMS, and popups in one tool.

Try Privy Free โ†’

Which Should You Choose?

Choose ActiveCampaign ifโ€ฆ

  • You are primarily focused on businesses needing advanced automation and CRM
  • You value advanced automation
  • You prefer paid pricing
Try ActiveCampaign โ†’

Choose Privy ifโ€ฆ

  • You are primarily focused on Shopify stores wanting email, SMS, and popups in one tool
  • You value popups
  • You prefer freemium pricing
Try Privy โ†’

Frequently Asked Questions

Is ActiveCampaign better than Privy?

It depends on your use case. ActiveCampaign wins for businesses needing advanced automation and CRM, while Privy is stronger for Shopify stores wanting email, SMS, and popups in one tool.

Which is cheaper, ActiveCampaign or Privy?

ActiveCampaign starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.

Can I switch from Privy to ActiveCampaign?

Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.