Choosing between ActiveCampaign and Loops comes down to your specific use case. ActiveCampaign is built for businesses needing advanced automation and CRM, while Loops targets SaaS companies sending product and lifecycle emails.
| Feature | ActiveCampaign | Loops |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $15/mo | $49/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✓ | ✗ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✗ |
| Transactional Email | ✗ | ✓ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
ActiveCampaign is best for businesses needing advanced automation and CRM.
Try ActiveCampaign Free →It depends on your use case. ActiveCampaign wins for businesses needing advanced automation and CRM, while Loops is stronger for SaaS companies sending product and lifecycle emails.
ActiveCampaign starts at a lower price point. Pricing scales with subscriber count so total cost depends on your list size.
Yes, switching is possible. Most platforms support CSV import/export. Plan time to recreate automations and templates.