ActiveCampaign and Klaviyo are two leading email marketing platforms, but they serve different business needs. ActiveCampaign excels in advanced automation and CRM functionality for service-based businesses, while Klaviyo is purpose-built for e-commerce brands. This comparison helps you determine which platform aligns best with your marketing goals and budget.
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✓ |
| Starting Price | $15/mo | $45/mo |
| Free Trial | ✓ | ✓ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✓ |
| Visual Workflow Builder | ✓ | ✓ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✓ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✗ |
| Phone Support | ✓ | ✗ |
ActiveCampaign is best for businesses needing advanced automation and CRM.
Try ActiveCampaign Free →Neither is universally better—it depends on your use case. ActiveCampaign wins for businesses needing advanced automation, CRM, and lead scoring across multiple industries. Klaviyo is superior for e-commerce brands prioritizing predictive analytics and Shopify integration. Compare your specific needs against each platform's strengths.
Klaviyo is cheaper for small businesses, with a free tier for up to 500 contacts. ActiveCampaign starts at $15/month with no free option but may offer better value if you need CRM and advanced automation. For growing e-commerce, Klaviyo's paid plans ($45+) often provide better pricing.
Yes, both platforms support data migration, though the process requires manual export/import of contacts and automation workflows. Most users can migrate their email lists relatively easily, but complex automation flows may need rebuilding. Contact each platform's support team for specific migration assistance.