Both ActiveCampaign and Constant Contact are established email marketing platforms, but they serve different business needs. ActiveCampaign excels at automation and CRM integration, while Constant Contact prioritizes simplicity and local business features. This guide breaks down their differences to help you choose the right tool.
| Feature | ActiveCampaign | Constant Contact |
|---|---|---|
| 💰 Pricing | ||
| Free Plan | ✗ | ✗ |
| Starting Price | $15/mo | $12/mo |
| Free Trial | ✓ | ✗ |
| ⚙️ Features | ||
| Email Automation | ✓ | ✗ |
| Visual Workflow Builder | ✓ | ✗ |
| Landing Pages | ✗ | ✗ |
| Built-in CRM | ✓ | ✗ |
| SMS Marketing | ✓ | ✓ |
| A/B Testing | ✗ | ✗ |
| E-commerce Integration | ✗ | ✓ |
| Transactional Email | ✗ | ✗ |
| Remove Branding | ✗ | ✗ |
| 🤖 AI Features | ||
| AI Subject Lines | ✗ | ✗ |
| AI Send-Time Optimisation | ✗ | ✗ |
| 🛎 Support | ||
| Email Support | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Phone Support | ✓ | ✓ |
ActiveCampaign is best for businesses needing advanced automation and CRM.
Try ActiveCampaign Free →Constant Contact is best for nonprofits and local businesses.
Try Constant Contact Free →It depends on your needs. ActiveCampaign is better for businesses requiring advanced automation, CRM, and lead scoring with a G2 rating of 4.5. Constant Contact suits nonprofits and local businesses seeking simplicity and affordability with lower Trustpilot ratings (2.8 vs 4.1).
Constant Contact starts at $12/month compared to ActiveCampaign's $15/month, making it $3 cheaper per month. However, ActiveCampaign's included CRM and advanced automation may provide better value depending on your requirements.
Yes, both platforms allow you to export your contact lists and email data. ActiveCampaign provides import tools to migrate your subscribers and segments, though you'll need to recreate automations and workflows manually for optimal results.